In this informative webinar, we are joined by Ebtehal Madi, MBA, BCMAS and Steve Fields, PACS to discuss "Why Do Drug Launches Fail?" In this webinar, you will learn:

• Key strategic pitfalls that lead to unsuccessful drug launches and how to avoid them.
• Expert insights on cross-functional strategies for launch success. - Collaboration challenges between Medical Affairs, Market Access, and other critical functions.
• Case studies of both failed and successful drug launches with actionable takeaways.
• Best practices for mitigating risk and ensuring stakeholder engagement throughout the drug launch process.