Why Do Drug Launches Fail?

In this informative webinar, we are joined by Ebtehal Madi, MBA, BCMAS and Steve Fields, PACS to discuss "Why Do Drug Launches Fail?" In this webinar, you will learn: - Key strategic pitfalls that lead to unsuccessful drug launches and how to avoid them. - Expert insights on cross-functional strategies for launch success. - Collaboration challenges between Medical Affairs, Market Access, and other critical functions. - Case studies of both failed and successful drug launches with actionable takeaways. - Best practices for mitigating risk and ensuring stakeholder engagement throughout the drug launch process.